The Bachelor of Arts in Multimedia Studies (BAMS) program was the first of its kind in the University of the Philippines. It was instituted as a fully online undergraduate degree program with the intention to address the need for professionals with multimedia skills and competencies, given the global trend of the increase in value of information as a resource and of its handling and managing as a skill. The program has the goal of producing graduates who are:
- knowledgeable about the range and use of multimedia information and communication technologies;
- articulate in the philosophical and theoretical underpinnings of developments in the field and their social implications in multimedia;
- knowledgeable about hardware operation and software development;
- able to produce multimedia knowledge products;
- able to contribute to the body of research and development in multimedia; and
- capable of keeping abreast with emerging trends, protocols, procedures, and their implications on practice.
For more information, you may visit the FICS website and the BAMS Freshdesk page.